Retention is trust.

Retention & Affiliate Manager — iGaming LatAm

Day-30 retention: +18% (Chile case, anonymized)
CRM journeys launched: 20+
Markets: CL • AR • PE
Work with me View methodology

Responsible Gaming is integral to retention.

Camila Torres at home, smiling — retention is trust.

About

I help iGaming teams turn retention into trust. Lifecycle CRM, loyalty, and affiliate-retention alignment — built for LatAm realities.

Camila Torres is a Retention & Affiliate Manager based in Santiago, Chile. She designs lifecycle CRM — from onboarding and activation to reactivation — and builds loyalty programs that recognize behavior, not just deposits. Her work connects acquisition to long-term value by aligning affiliates and retention goals.

Camila's approach is product-led and responsibility-first: clear communications, fair bonus mechanics, VIP programs with safeguards, and RG prompts embedded into journeys.

CRM LTV Churn VIP Bonuses Affiliates RG

Expertise

Lifecycle CRM

onboarding → activation → reactivation

Loyalty & VIP

recognition > raw rewards

Affiliates → LTV

aligning CPA with cohort value

Cohorts, LTV & Churn

data → action dashboards

Responsible Retention

limits, reminders, trust by design

Methodology

1

Discover

audit CRM, comms, payments friction, bonus T&Cs

2

Design

segments, triggers, frequency, bonus caps, VIP logic

3

Deliver

journeys, dashboards, QA & A/B tests

Retention QA (LatAm Edition)

  • KYC clarity
  • segmented flows
  • capped promos
  • affiliate hand-off
  • RG prompts
Download checklist

Insights

Retention is Trust: Why LatAm Casinos Need Loyalty Beyond Bonuses

Exploring how recognition-based loyalty programs outperform pure bonus strategies in Latin American markets.

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Payment Friction → Churn: A LatAm Reality

How payment method limitations and processing delays impact player retention across different Latin American markets.

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VIP Programs Beyond Cashback: Recognition & Safeguards

Building sustainable VIP programs that prioritize player wellbeing alongside retention metrics.

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Loyalty Is the New Compliance: Why Retention Needs Ethics as Much as Data

Why retention in iGaming must evolve from metrics to ethics. Ethical CRM and Responsible Gaming as the new pillars of retention.

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FAQ

They attract; loyalty needs segmentation, clear T&Cs, and RG.

Lead quality defines cohort health; align CPA with retention goals.

Limits, reminders, transparency baked into journeys.

Onboarding clarity, first-week comms, bonus caps, and an affiliate→CRM hand-off.

AR & CL (payments friction, bonus culture).

Let's build loyalty that lasts.